Your reputation
was built in the
real world.Does your online presence
reflect it?
No.17 Media & Communications helps established construction, telecoms, engineering and built environment businesses strengthen their communications, showcase their projects and build the professional profiles of the people behind them.
Every project you deliver has a story behind it, from the people on the ground to the problems solved along the way. We tell those stories through your company LinkedIn and leadership profiles, with in-house photography and video to bring them to life, and targeted lead generation to make sure the right people see them.
What we do
Company Communications
Your completed projects are proof of what your team can do, yet for many businesses they disappear from view the moment the site is handed over. We turn that experience into clear company communications, including LinkedIn content, project case studies and thought leadership, and we manage it for you, so your expertise stays visible to clients and partners without adding another job to anyone’s list.
- Create a LinkedIn strategy for your company, built around your services, your target clients and the reputation you want to hold in your industry
- Optimise your company page, from your tagline and About section through to your banner and featured content, so people understand what you do and the scale of work you deliver
- Write and publish three posts a week in your company’s voice, showcasing your projects, your people and the behind the scenes stories of how the work gets done
- Turn your live projects into content, giving your team, your equipment and your finished work the visibility they deserve
- Monitor and manage comments and engagement on your page, so enquiries and conversations are responded to promptly
- Run outreach to potential clients through the personal profiles of your leadership team, connecting your business with the decision makers you want to win work from and drawing them back to your company page
- Track performance and refine the approach over time, so your page keeps building visibility and generating opportunities
Your Personal Brand
Clients want to know the people they’ll be working with, and in industries built on trust, relationships often start with a name rather than a logo. We help founders, directors and executives show their experience and point of view through stronger LinkedIn profiles and well-written content that sounds like them. We do the writing, so your leaders become known in their field without having to become influencers or find hours they don’t have.
- Create a LinkedIn strategy built around your goals, your audience and the reputation you want to hold in your industry
- Optimise your profile, from your headline and About section through to your experience, so people understand your expertise the moment they land on your page
- Write and publish three posts a week in your voice, positioning you as a thought leader by sharing your insights, your projects and the behind the scenes stories of your work
- Monitor and manage comments and engagement on your posts, so conversations are responded to promptly and your network keeps growing
- Set up automated outreach to potential clients, connecting you with the decision makers you want to reach and opening conversations that lead to new work
- Track performance and refine the approach over time, so your content keeps building visibility and generating opportunities
Content Production
Some of your best work happens on site every day and is never seen by anyone outside the project. We capture it through photography, short-form video, drone footage and construction timelapses that show the scale, the detail and the people who make it happen. Everything we create is yours to use across your website, LinkedIn, tenders and company communications, giving you a library of content that keeps working long after the job is finished.
- On site photography capturing your projects, your people and the detail of your work
- Short form video for LinkedIn, your website and company communications
- Drone footage showing the full scale of your sites and finished projects
- Construction timelapses that document a project from start to completion
- Edited, ready to use content delivered in formats suited to each platform
- Full usage rights, so everything we create is yours to use across your website, LinkedIn, tenders and company communications
- A growing content library that keeps working for your business long after the job is finished
Lead Generation
Business development time is valuable, and too much of it can go on the wrong prospects. We research the companies and decision makers most likely to need your services, find out who actually makes the call and give you accurate information to approach them with, so your time goes on conversations worth having. Where it helps, we can also support the outreach itself, so your business reaches the right people while your team stays focused on delivering the work.
- Research into the companies most likely to need your services
- Identification of the decision makers who actually make the call
- Accurate, verified contact information for each prospect, including mobile number, email address and LinkedIn profile
- Prospect lists prepared so your team can approach with confidence
- Optional outreach support, connecting your business with the right people on your behalf
- More of your business development time spent on conversations worth having, while your team stays focused on delivering the work
High Access Group
Positioning · Company communications · Content · Lead generation
An established crane and access company with a reputation that was stronger offline than it appeared online. We clarified the company’s positioning, strengthened its communications and turned its projects and expertise into content that better reflects the business online.
“No.17 Media took our company page and built it into something we’re proud of, highlighting our jobs from right across the country so people can see what our crews and machines can do. On top of that, their lead generation has helped us secure more work across Australia, and that’s what counts.”
Experience where every word matters.
You shouldn’t have to explain your industry to the people telling your story. Our founder, Jessica Kelly, started work at 17 in a large UK telecoms company, and her career since has spanned IT, internal and external communications, media, coaching and company culture across construction, telecoms and the built environment. That experience shapes how No.17 works. We understand technical work without needing it translated, we know how to speak to your clients as well as your own people, and we are just as comfortable sitting down with your directors as we are walking a site to capture the work.
She has also managed social media for Members of Parliament and worked on the 2024 UK General Election, where accuracy mattered, timing was everything and a single misjudged word could damage a reputation. We bring that same judgement to your business, so everything published in your name is accurate, considered and something you are proud to stand behind.
Your business
has already built
a reputation.Let’s make sure
people can see it.
London, UK
Sydney, Australia
Melbourne, Australia
Working with businesses across
Australia and the United Kingdom